FOR AI BUILDERS
What do you
need to know?
Research for founders and teams building with AI. Find out what people understand, where they struggle, or which concept they prefer.
- 01 Brief →
- 02 Scope & quote →
- 03 Fieldwork →
- 04 Results
Choose your
method.
Page clarity review
Five people review one page and answer three questions.
- Use it for
- Understanding, uncertainty, friction.
- Scope
- 1 page · 5 people · 3 questions
- You receive
- Individual responses, findings, and methodology.
Need interviews or usability sessions? Define the question in your brief.
How pricing worksExample report
Synthetic data. No study was conducted.
Subject: a fictional team planning tool.
Name the product category.
Show what the product does before asking people to sign up.
Five qualitative responses describe these participants, not the wider market.
Question: which concept would you choose?
- Base
- 200 synthetic responses
- Question
- Single choice, two options
- Weighting
- None
A leads within this sample.
A 40 percentage point difference. Preference alone does not establish purchase intent.
Illustrative counts only. No recruitment, population estimate, or significance claim.
A USEFUL BRIEF
Start with
the decision.
Describe what you might change once you have the results.
“Should we rewrite this page?”
Ask first-time visitors to explain the offer in their own words. Use their answers to locate misunderstandings.
“Where does onboarding break?”
Observe people completing a task. Document the point of failure and what they expected.
“Which concept should we develop?”
Compare concepts with a defined audience. Agree the sample, questions, and comparison before collecting responses.
Pricing follows
the study.
Method, audience, sample size, and deliverables determine the quote. Approve the scope and total cost before fieldwork begins.
| Research | Scope | Pricing | Next step |
|---|---|---|---|
| Qualitative | A five-person page review, or a custom study. | Per-study quote | |
| Quantitative | Audience, sample, and questionnaire agreed per study. | Per-study quote |