{
  "brand": "Human Signal",
  "website": "https://humansignal.studio",
  "schema_status": "proposed",
  "illustrative": true,
  "notice": "All counts are synthetic. No study was conducted.",
  "report_id": "sample-002",
  "research_method": "quantitative",
  "subject": "Two fictional product concepts, A and B",
  "methodology": {
    "format": "Single-choice concept preference",
    "sample_size": 200,
    "question": "Which concept would you choose?",
    "options": [
      "A",
      "B"
    ],
    "recruitment": "None. Synthetic demonstration data.",
    "weighting": "None",
    "missing_responses": 0,
    "limitations": [
      "No real participants or fieldwork",
      "No population estimate or significance claim",
      "Preference does not establish purchase intent"
    ]
  },
  "results": [
    {
      "option": "A",
      "count": 140,
      "base": 200,
      "percentage": 70
    },
    {
      "option": "B",
      "count": 60,
      "base": 200,
      "percentage": 30
    }
  ],
  "synthesis": {
    "type": "descriptive",
    "finding": "A leads within this sample.",
    "difference_percentage_points": 40,
    "evidence_refs": [
      "results/A",
      "results/B"
    ]
  }
}